Light It Up Like a Christmas Tree
What’s the secret to instantly making your outdoor space feel festive? Lights—LOTS of them! Hang them on pergolas, awnings, railings, or trees to create a warm, inviting glow. The soft twinkle of fairy lights or the flicker of lanterns will make your space feel magical. Solar-powered or battery-operated options are perfect for a budget-friendly and energy-efficient touch.
Pro move: Add outdoor-safe neon signs with fun festive messages like “Baby It’s Cold Outside” or “Mulled Wine Here!” It’s Insta-worthy and gets people snapping photos of your space (read: free advertising).
Bring the Heat
While UK winters aren’t exactly tropical, your customers won’t mind braving the chill if your outdoor space feels warm and welcoming. Consider installing outdoor heaters under your pergola or awning, or use fire pits to add warmth and ambiance. Heated seat pads can also keep things toasty.
Budget tip: If heaters aren’t in the budget, provide guests with blankets in festive colours like red, green, or tartan to keep them comfortable while adding to your décor.
Festive Furniture Flair
Nobody wants to sit at a bland, bare table during the holidays. Spruce up your outdoor seating with festive table runners, napkins, and centrepieces. Think mini Christmas trees, garlands, or even bowls of baubles.
Keep it practical: Make sure decorations are windproof (we all know British weather has a mind of its own). Weighted items like pinecones or faux foliage are your best mates.
Seasonal Sips and Bites
Your menu is your secret weapon for creating a festive atmosphere. Mulled wine, hot cider, spiced lattes, or even a cheeky hot chocolate with all the trimmings will have customers feeling all warm and fuzzy.
For food, think hearty and festive: pigs in blankets platters, spiced roasted nuts, or even Christmas-themed afternoon teas. Offer special deals on seasonal items to keep the orders rolling in.
Music to Set the Mood
Nothing gets people in the festive spirit faster than a playlist full of holiday bangers. Curate a mix of classics, modern hits (yes, Mariah’s a must), and a sprinkle of upbeat jazz for good measure.
Live music idea: If you’ve got the space (and a budget), bring in a local musician or choir for weekend performances. Live music + mulled wine = customer bliss.
Make It Instagram-Worthy
These days, if it’s not on Instagram, did it even happen? Create a photo op spot in your outdoor area with a festive backdrop. Think fairy light walls, oversized baubles, or even a cheeky Santa cutout. Pop your business name subtly in the corner so it’s always in the frame.
Extra touch: Run a competition for the best festive photo at your venue, with a free meal or drink as the prize. It’s fun, it’s easy, and it spreads the word about your business.
Prepare for Every Weather Mood Swing
British weather can be unpredictable, so be ready for anything! Invest in pergolas with retractable awnings to protect your guests from rain or wind. If you don’t have a pergola, consider using stylish umbrellas or outdoor windbreaks to keep your diners dry and happy.
Proactive idea: Provide handy extras like branded umbrellas or even hand warmers for guests. Little touches like these can turn a cold night into a memorable one.
Promote, Promote, Promote
There’s no point creating the most magical outdoor dining experience if no one knows about it! Shout it from the rooftops (or at least your social media). Share photos, videos, and sneak peeks of your space to drum up excitement. Use festive hashtags like #OutdoorDiningMagic or #FestiveFeasts to boost visibility.
The Final Slice of Christmas Pudding
Creating a festive outdoor dining space doesn’t just add to the atmosphere—it’s a chance to stand out from the competition, keep your tables busy, and give your customers an experience to rave about. With a little effort, a splash of creativity, and a sprinkling of holiday cheer, your outdoor dining space can be the ultimate winter destination.
So grab your fairy lights, heat up the mulled wine, and let’s create a Festive Outdoor Dining Experience – for your customers and your tills! Cheers! 🎄🍷
